I started my career as a graphic designer and worked as a creativ director for much of my early career. In 2015, while working for Palo Alto Networks, I developed the brand strategy to enable the transition of the company from a single security product to an enterprise-wide systems solution.

Since then, I’ve helped legendary brands like eBay and Home Depot increase relevancy and expand into new markets, as well as emerging companies like Strategic Bodywork grow by using an alchemy of strategic insight and creative innovation.

When I’m not rolling up my sleeves for brand projects, I play ice hockey, find new interesting plants to add to my garden, watch my kids grow into adults and walk my dogs in the Redwoods.