eBay Seller Messaging Playbook

Multiple stakeholder groups interpreted the original brand guidelines differently, creating lack of unified voice and approach and confusion for customers. I co-led a team in creating specific customer journey maps with key messages and specific examples to align stakeholders, provide clarity and detail and examples.

I developed the strategy, wrote the deck and gave the training to each group.

 
 

The Company Store, a subsidiary of The Home Depot

Senior leaders of The Company Store wanted to change the brand name to reduce brand confusion and foster greater emotional connection with customers. This strategic presentation given to senior executives of parent company The Home Depot, provides foundation and key elements underpinning change.

I developed the strategy, wrote and gave the presentation.

 
 

The Company Store

Brand name options for changing name of The Company Store.

I developed the strategic approach, co-created the name options with another namer

 

Palo Alto Networks

Brand Strategy for enterprise security provider.

I conducted interviews, created the strategy, wrote and delivered the presentation to senior executives.